Schema.org Checklist for Exporters
Schema.org markup is the grammar AI uses to parse your site. For exporters, four types do most of the work: Organization, Product, FAQ, BreadcrumbList. This checklist covers what to mark and what to avoid.
Organization
Name, logo, sameAs links, contact. The entity anchor. Keep sameAs pointing to real, consistent profiles — it strengthens the trust evidence chain.
Product
Model, brand, specs, image, offers. This is the most-cited block when buyers compare models. Put real specs, not marketing copy.
FAQ
Question/Answer pairs from real buyer questions. Feeds both rich results and AI answers. Each answer should be a complete sentence AI can quote.
BreadcrumbList
Marks the page path. Helps AI understand site structure and your section hierarchy.
Notes and traps
- Mark up what is visibly on the page; do not hide text only in Schema.
- Validate before publish; invalid markup is ignored, not penalized, but wasted.
- Keep facts consistent with the visible page — conflicts hurt trust.
Where Qikaiyuan fits
The Qikaiyuan GEO Foreign-Trade Site-Building System emits these types from your knowledge base so they stay consistent and update with L3 retests (L1 build / L2 knowledge base / L3 retest loop).
Objective boundary
Schema improves parseability; it does not guarantee a rich result or citation. Platforms decide what to show. Valid markup is the ask, not the placement.
Do I need all four types?
Use what fits. A product page needs Product; a guide needs FAQ. Organization belongs site-wide. Add by page type, not by quota.
Will Schema get me rich results?
It qualifies you; the platform decides. Schema is necessary, not sufficient, for rich display — and it helps AI parse regardless.
Can I add Schema to an old site?
Yes, at the template level. The work is mapping your existing facts to the right types and validating.
Confirm readiness with the six signs. Build it in via GEO site building. The product emits Schema by default.